False ad claims can prove very costly. When you promise ‘change’ and fail to deliver, you end with surly customers who will and should get their back at you, for a product or service the punishment can be more immediate at least on fairer shores. Here in Nigeria consumer rights is fairy tale. Standards organisations and statutory monitors issue licences to unproven products willy-nilly (But try getting an approval for yam flour that’s eaten everywhere, every day, and see what they’ll put you through). For example, claims of medicinal or mechanical elongation of the much loved and equally vilified male sexual appendage have been shown to be false, but we’re are still peppered by adverts of products that promise just that: longer, bigger, harder and longer lasting sexual tool to keep your loved partner from taking flight for manlier pastures. The customers are often too shy to complain anyway. Then, what about those loads of vitamins sold by those popular pyramid schemes? I’m sure your guess will be right as to whom I mean; they promise loads of mythical benefits and get away with it. Or those stupid instant diagnostic tools that on a mere touch reveal everything that ails you and will ever ail you. Such false Ad claims can be dangerous when, for example, a sick person relies on these fake promises of miracle cures until it’s too late. It seems that people are collapsing and dying all about us these days and I wonder just how much of that is attributable to those approved fakes.

What happens when a Government promises ‘change’ and doesn’t deliver? That leaves a grumbling and surly populace, piqued for having being misled and ready to oppose even the most promising proposals. So, you’ll have cascading failures until the whole pyramid gives way, hopefully on election day.

Once again I say it shouldn’t be just be ‘buyer beware’ but we should be more socially active against those over-promising Ads and products, and even Governments.

Let’s make sense together. Comment.